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Advancing Climate Action to Japan through JICA NINJA Demo Day 2023

Updated: Mar 24, 2023


Jessica Novia and Agung Bimo Listyanu wearing batik with JICA logo in the background
CarbonEthics Co-Founders Jessica Novia (left) and Agung Bimo Listyanu (right)

Japan aims to reduce its carbon emissions to under 46% by 2030 and achieve net zero by 2050, according to the International Energy Agency. With its commitment to reducing carbon emissions and achieving net-zero status, Japan is playing an important role in restoring the climate balance and for this year, CarbonEthics was selected as The Top 3 Indonesian Impactful Start-ups by JICA (Japan International Cooperation Agency), a government agency focusing on the development in developing countries, and Angin Indonesia to present sustainability initiatives in the NINJA Accelerator Program 2022.


The program was aimed at supporting economic and social development in developing countries for the three selected startups that have been providing solutions in waste management and low carbon emission areas: CarbonEthics, Surplus, and Bell Society. This is aligned with the efforts undertaken by CarbonEthics, which involve providing support to institutions and businesses in their pursuit of decarbonization through natural climate solutions.


The Demo Day was held as the final part of the NINJA Accelerator Program. This event was carried out in Jakarta and Japan. The Jakarta Demo Day was conducted on Thursday, February 9, 2023, at XenSpace, South Jakarta. It started with a talk show from notable speakers: Almira Zulfikar, Founder and COO of Plépah, and Tania Lestari, Vice President at Openspace Ventures. The theme raised for this session was “Value in Impact vs Business: Capturing Business Opportunities Through Scaling Impact During Economic Downcycle”.

Keiji Katai of JICA opening JICA Japan Demo Day in suits with a microphone
Opening Speech from Keiji Katai, JICA's Senior Director of Planning and Strategic Division, Private Sector Partnership and Finance Department

The Japan Demo Day was conducted on Thursday, February 16, 2023, at JICA Headquarters in Tokyo. The event started with a welcome remark by Mr. Keiji Katai, Senior Director, Planning and Strategy Division, Private Sector Partnership and Finance Department of JICA HQ. During the event, CarbonEthics’ co-founders, Agung Bimo Listyanu and Jessica Novia, presented sustainability initiatives highlighting the importance of natural climate solutions in reducing carbon emissions. This presentation topic goes along with Japan’s mission to reduce its carbon emissions (according to the International Energy Agency) to under 46% by 2030 and achieve net zero by 2050. With these commitments, Japan is playing an important role in restoring the climate balance. This event provided a significant opportunity for CarbonEthics to grow and collaborate with Japan considering the shared goal of reducing carbon emissions.


CarbonEthics Co-Founder Agung Bimo Listyanu Presenting during JICA NINJA Japan Demo Day wearing blue batik
CarbonEthics Co-Founder Agung Bimo Listyanu Presenting during Japan Demo Day

Aisha Nadira, Partnership Business Development Lead at ANGIN, also had the opportunity to talk about the Indonesian entrepreneurship ecosystem, hoping to bring Japanese and Indonesian business parties closer together and fostering further fruitful collaborations in the Japan Demo Day.


After the presentation sessions, the participants were intimately engaged with extensive feedback to foster ongoing partnerships and financial collaborations. This end phase of the program was also an excellent opportunity for CarbonEthics to further its contribution to solving social problems and expand the business to a broader horizon with the partnership potentials from this event.


CarbonEthics would be excited to be your decarbonization partner and is currently seeking investment opportunities to accelerate our climate impact. If you are interested in learning more, please contact us at hello@carbonethics.org and bimo@carbonethics.org


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